Accretive Technology Group

2010-2019 Professional · Creative Developer / Marketing Manager

High-volume frontend, campaign, and conversion work across more than 2,000 white-label properties reaching 35 million daily visitors and supporting 20 million registered users.

Context

The work sat at the intersection of UI, traffic, conversion, and testing under production constraints. Small interface decisions mattered because they were repeated across many properties and exposed to very large audiences.

What I worked on

  • Frontend campaign systems across 2,000+ white-label properties
  • Join-funnel templates, landing pages, promotional flows, and conversion surfaces
  • Sandbox testing workflows for comparing new UI concepts before production rollout
  • Template and layout iterations shaped by performance, user behavior, and business goals
  • Cross-functional handoff with engineering, sales, and operations teams

Results

  • Built the Channels desktop template, which increased conversion 40% over its predecessor and remained the top desktop performer for four years
  • Built the Greylabel mobile concept, which increased conversion 23% over its predecessor and became the top mobile performer
  • Supported frontend systems operating under high traffic and repeatable production use

What this demonstrates

  • Production frontend work at scale, not isolated one-off page design
  • Conversion-focused UI thinking across repeated templates and user flows
  • Ability to test, compare, refine, and ship interface changes inside real business systems
  • Comfort working with legacy surfaces, high-volume traffic, and practical production constraints
  • Experience bridging design, implementation, analytics, and stakeholder needs